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Twitter discontinued its native Mac app in February 2018 Twitter faced a backlash in February of last year when it announced that it would stop supporting the Twitter for Mac app in order to focus.
1998: In his article, Apple Offers Sizzle in Forbes Digital, Michael Noer asks, “Is Apple really back?”
Despite claims by Steve Jobs and the fact that Apple Computer is the sweetheart stock of 1998, Noer maintains that Apple is not back. Instead, he claims it is dying.
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It’s All About the Clones
Noer notes that Apple’s sales peaked at $11 billion in 1995, the year after it began licensing clones and Power Computing started selling them. Since then, in no small part due to the clone market (sometimes estimated at up to 30% of all Mac OS sales), Apple’s sales dropped.
Realizing that it had shot itself in the foot, Apple under Steve Jobs bought out Power Computing’s Mac OS license. Motorola pulled out of the Mac OS market. Only Umax remained, and its license expires this summer.
In addition to the cost of buying out Power Computing, Apple had to contend with fire sales on Power Computing and Motorola clones, plus the low-priced line of Umax computers. No wonder Apple’s market share fell – but can anyone tell me what the Mac OS market share was for 4th quarter 1997?
Apple’s Growing Market Share
Noer grudgingly concedes that Apple’s market share grew from 3.6% to 4.0%, calling a 10% improvement, “a tiny bump.” With only one competitor and most of the Power Computing and Motorola clones out of the distribution chain, Apple is finally able to increase its own market share.
But what Noer and most nay-sayers ignore is the longevity of Macintosh computers. Even if Apple isn’t selling as many as they’d like, a lot of us are still using our three, five, and even ten-year-old Macs, still buying software and still hoping to someday buy a G3. Even if current sales are only 4% of the market, the installed base puts Mac software somewhere in the range of 20%.
- On top of that, the #1 software product last summer (and possibly for all of 1997) was Mac OS 8, a fact conveniently ignored in Noer’s article.
Noer then goes on to compare Apple’s profits for the past two quarters with those of Dell (which sells directly to users, not through retail stores) and Microsoft (which really isn’t in the hardware business, except for mice). What of beleaguered hardware companies like Compaq and Intel?
Does Ultima Oline Matter?
Next Noer goes off on an obscure tangent: the ability to play Ultima Online. Sorry, but I don’t see the connection. Besides, people who really need or want to run Windows and DOS (and even OS/2 and Intel-specific versions of Unix) software on the Mac have the options of Virtual PC, SoftWindows, and full-blown PC-on-a-card DOS cards.
Then he notes that Dragon NaturallySpeaking won’t run on a Mac, nor will IBM’s speech recognition software. Excuse me, Mr. Noer, but Apple pioneered speech recognition with the Centris 660av and Quadra 840av back in 1993. Granted, Apple didn’t market it well, nor did it catch on as a very practical feature.
- “Fact is, if you want to use your computer for much of anything beyond word processing, number crunching or surfing the web, having an Apple computer is an enormous liability. And getting worse.”
Odd, most people don’t perceive the Mac as a great number crunching machine (although it is – just look at those BYTEmark scores). However, they all note that the Mac is #1 in the graphics world, the publishing industry, and for internet development. And it still dominates in schools.
So what if Adobe is making more money selling Windows product than Mac product. Considering that over 80% of the computers out there run Windows, we’d expect that. What’s amazing is that such a huge chunk of Adobe profits come from the less popular computing platform.
It Just Works
And the Mac OS is easier to develop for and more user-friendly – as Mac lovers noted after watching Bill Gates grimace at the Windows 98 Plug-N-Play demo a few weeks ago.
At the core, Michael Noer simply misunderstands the nature of the Macintosh. There is real value in controlling both the hardware and the operating system, as Microsoft’s hordes of programmers have realized for years. There is something special about a computer that sees and mounts a floppy disk or CD-ROM all by itself, that gives disks names instead of letters, that allows you to do something as simple as customize the icon for a folder, that doesn’t make you go to a Start menu when you want to shut down the computer.
- The Mac has always been the computer of choice for those who want the easiest, most friendly, best finessed operating system on a personal computer. Without the clever integration of software and hardware, the Mac would be just another box and the Mac OS just another operating system.
Instead, they remain a goal Microsoft can only dream of matching with the next version of Windows – maybe.
And, by the way, Apple isn’t back – it never left.
Exactly why does the Macintosh beats the pants off Wintel? We all know it’s true but sometimes we forget all the reasons to confuse Windows users with. This is the average Mac lovers guide to what you should tell your friends who think they know it all.
1. Speed
Yes it’s true. We’re faster, way faster. The PowerPC processor is cool, efficient, and blazing fast. It runs at fairly low temperatures, compare that to Intel. It’s blazing alright, but not fast, just hot. Also PowerPC takes advantage of RISC architecture. It’s far more efficient than CISC processors. This is why a 400 MHz Intel workstation chugs along at about half the speed of a 233 MHz iMac. That’s according to BYTEmark Integer numbers.
You might be told that these numbers are less than accurate. Fine, here’s a real world example. If you were to check out your MacWarehouse catalogue, you’ll see that when you put a 266 MHz Mac up against a Pentium II based system running a 266 MHz chip, the Mac runs Adobe Photoshop actions 30% faster. Yippie, we’re well on our way.
2. Ease of Use
What can I say but – the Mac is easier. We don’t have to worry about files like AUTOEXEC.BAT or CONFIG.SYS. We’re taken to the Finder automatically. What about mounting disks? Well, pop it in, any disk, and the image appears right there on your desktop. Not in a directory in ‘My Computer’ called a:.
How about names? Well, I call my Mac Spam. I never have to worry about my C: drive getting screwed up because it has the wrong letter name. Also if you change just about anything on a PC, you risk crashing the whole system. Something as simple as changing the colour depth on your monitor can bring up three or four warnings about how your computer might get blown to kingdom come if you continue. On your Mac, just click.
I don’t think it gets any better than the in store demos on the iMac. A forty-year-old man on a PC against a ten-year-old boy and his dog on an iMac. The kid got on the internet in about 8 minutes. It took the Norton’s Utilities look-a-like around 45. Sound easy? It is.
3. We Make More Money and We Get More Done
Isn’t his what is all comes down to? Efficiency and money. In a study conducted by Mr. Arthur D. Little, it was found that Mac users completed a suite of tasks in 44% less time than PC users, they were also 50% more likely to complete the tasks correctly. The suite consisted of tasks such as editing documents, printing, and managing files, as well as 21 other tasks.
Money money money money money! Creative professionals make more money using Macs than PCs. A 1997 study found that Mac users make $26 441 more annual revenue and $14 488 more net profit. Also, the same study found that Power Macintoshes make their owners 7.14 times the cost of the computer while NT machines earn just over twice their cost.
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4. The Year 2000 Bug
Most know it but some don’t, so here we go. The Macintosh will never have a Y2K compatibility bug. As a matter of fact, it never did. Current system software will continue to serve us loyal users until the year 29,940. Many PCs may be Y2K compatible but not compliant. It seems technical, but there is a major difference. Just because a user can manually skip the clock over to 2000 doesn’t mean it will boot up again. Many people aren’t sure how the year 2000 will affect even the most basic things like street lights.
5. Mac OS X Is Coming
I’m waiting, counting the days. It should be out in July-August (at least that’s the plan). It is powerful. This wonderful OS combines the best features of Rhapsody and our beloved Mac OS. Under OS X (Ten) you will have the protected memory and preemptive multitasking of Rhapsody while still keeping the great features of OS 8.
You will still be able to run your OS 8 programs under an environment called Blue Box (could this refer to Steve Job’s antics in the ’70s?). However, with some minor tweaking (about 10% of the code) applications will be able to take advantage of OS X’s greatest achievements. All these app’s will run under an environment called Carbon, the base of all life on earth.
This OS will leave skid marks on your desktop. Programmers have eliminated about 2000 API’s (application programming interfaces) that are no longer needed, they slowed down the system. The OS will also be PowerPC native. There won’t be any 68K code for the system to sift through, even faster. So, unfortunately the little LC that sits on my desktop will be out of luck, but the PowerMac 6100 will do just fine.
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This should hold out your PC enemies, er, friends until next month when Mac vs. PC will be back with things that you can refute if your Windows counterparts want to pick a fight. By the way, I did say 6100 in the last paragraph. If anyone has anything, shall be say, less sluggish, that they don’t need, I’d appreciate it.
Of course we’re better, but they don’t know that. Try dropping some subtle hints around school and work. You’ll get them eventually. I’ve already converted one user, and I’m working on number 2. Try picking up your November issue of MacAddict. Yep, it’s me.
Brad “the MacAddict” Harrison